Sharp thinking on
AI search visibility
No buzzword soup. Just what you need to know to win in AI search — written by the people building the playbooks.
Entity Optimisation: The Complete Guide for 2026
Before an AI model cites you, it has to recognise you. Entity optimisation is how you make that recognition inevitable — not accidental.
How ChatGPT Decides Which Brands to Recommend
ChatGPT doesn't rank results. It synthesises a recommendation. Understanding the difference is the first step to making sure that recommendation includes your brand.
AI Visibility Benchmarks for 2026
Rankings and clicks are the wrong metrics for AI search. Seven new benchmarks tell you if your strategy is actually working — or if you're flying blind.
The Citation Engineering Playbook
Citation earning is not passive. There's a systematic, repeatable, measurable approach — and it's the core of every GEO programme that actually delivers results.
Why SEO Agencies Can't Do GEO
SEO optimizes for rankings. GEO optimizes for citations. When the optimization target changes, the entire playbook breaks — and the agencies built for ranking can't compete.
See where you stand
in AI search
Check your visibility score. Know exactly which AI platforms cite you, which don't, and what to fix first.
Check your visibility score →