Sharp answers.
No agency fluff.

GEO is the discipline of making your brand visible inside AI-generated answers — ChatGPT, Perplexity, Gemini, Claude, and every AI assistant that follows. When someone asks an AI "who's the best [X] in [city]?", GEO determines whether your brand gets cited or completely ignored.

It's a distinct set of practices from SEO: citation engineering, entity reinforcement, structured knowledge signals, and AI-specific content formats. A brand can rank #1 in Google and be entirely invisible to AI assistants. These are two different channels with two different playbooks.

SEO optimises for rankings in a list of links. GEO optimises for citations inside a generated answer. The mechanics are completely different.

SEO chases keyword positions in Google. GEO chases mention frequency, recommendation rate, and source authority across AI models. There's no ranking algorithm to beat — there are no blue links. AI models synthesise answers from sources they've learned to trust, and the job is to be one of those sources.

Read more: Why SEO agencies can't do GEO · Full GEO vs SEO comparison

ChatGPT, Perplexity, Google Gemini, and Claude are our core four. We track citation frequency, recommendation rate, and position prominence across all four and weight your overall Visibility Score accordingly.

We're also tracking Microsoft Copilot and Meta AI for early-mover clients — both are gaining real market share in B2B research workflows. As new assistants cross meaningful usage thresholds, we add them to the monitoring stack. AI search isn't one platform, it's a category.

AI models learn which brands to recommend from the sources they've been trained on — industry publications, review platforms, directories, structured data, and authoritative third-party content.

Citation engineering systematically places your brand in those sources so AI models encounter you repeatedly in high-authority contexts. The more often an AI "sees" your brand associated with a specific topic or category, the higher the probability it cites you. It's not about gaming prompts or tricking algorithms — it's about becoming genuinely citable across the open web.

Deep dive: The citation engineering playbook

No. SEO and GEO are separate channels. If organic search is delivering traffic and leads, keep running it.

GEO adds a second distribution channel — AI-generated answers — that SEO doesn't touch. We work alongside existing SEO agencies or in-house teams without conflict. Good content that performs in search often underpins strong GEO work anyway.

The brands that move fastest are those running both in parallel rather than treating them as alternatives.

We run structured query sets across ChatGPT, Perplexity, Gemini, and Claude — the exact questions your buyers are asking when they research your category. Every response is scored on four components:

Mention rate (40%) — does AI reference your brand at all?
Recommendation rate (30%) — does AI actively recommend you?
Position prominence (20%) — are you first, or buried?
Competitor displacement (10%) — are you replacing rivals in AI answers?

Per-platform scores roll up to a single Visibility Score tracked over time. No black box — you see every scan, every query, and the full trend line in your client dashboard.

Read more: AI visibility benchmarks 2026

The free Visibility Score Check runs in under 60 seconds and delivers:

· An AI visibility score across ChatGPT, Perplexity & Gemini
· A citation gap analysis — where you're absent and why
· Your top 3 competitors' AI mention footprint
· Entity and brand coverage gaps
· A prioritised list of quick-win recommendations

No credit card. No sales call required. No commitment. It's a real score based on live queries — not an estimate, not a demo.

We guarantee rigorous execution and transparent measurement. We won't guarantee specific citation percentages — no credible agency does, because AI models update their training data independently and on their own schedules.

What we do guarantee: a baseline Visibility Score on day one, monthly rescans so you can track progress, a clear audit trail of every deliverable, and an honest conversation if something isn't working. We don't hide behind vanity metrics.

See real client outcomes on our results page — before/after scores, not invented case studies.

Fast. Structured. No wasted weeks.

Week 1 — Baseline Visibility Score, competitor mapping, buyer query set finalised with you.
Week 2 — Full content and citation audit. Strategy document delivered — not a slide deck, a working document.
Week 3 onwards — Execution: citation engineering, entity reinforcement, AI-optimised content publishing.
Monthly — Visibility rescan, dashboard update, strategy review call with your named strategist.

You have dashboard access from day one. You see everything we're building and why.

B2B and professional services primarily — SaaS, law, finance, consulting, recruitment, technology, and property.

GEO delivers the highest ROI in categories where buyers ask AI for recommendations before speaking to a human. If your customers are researching shortlists in ChatGPT or Perplexity before they book a call or request a demo, GEO is directly relevant to your pipeline.

We're not a fit for commodity e-commerce, hyperlocal brick-and-mortar, or industries where decisions happen on the spot with no prior research — GEO's advantage is in advisory and considered-purchase categories.

Series A to Series C startups, established SMEs, and mid-market businesses with roughly 20–500 employees.

We're not the right fit for solo founders without a content budget, or enterprise brands with large in-house teams who need a vendor of record and a 6-month procurement process.

Our sweet spot: a growth-stage business that competes on expertise and wants to build a cited, recommended presence before AI search becomes the primary channel through which their buyers make decisions. That window is closing. The brands that start now build a 12+ month advantage.

Initial visibility improvements typically appear within 6–10 weeks — when AI models update their knowledge bases often enough to reflect the new citations and entity signals we've built.

Measurable score movement in your client dashboard usually lands in month two. Full compound growth — where the citation footprint compounds month over month — takes 3–6 months.

GEO isn't a quick fix. It's a durable competitive moat. Brands that start now are building a 12-month head start over those who wait for the channel to feel "proven." Check benchmark data to see what realistic score trajectories look like across our client base.